Bachelors Level/Fourth Year/Seventh Semester/Science bit/seventh semester/e-commerce/syllabus

Bachelors In Information Technology

Institute of Science and Technology, TU

Nature of the course: (Theory+Lab)

F.M: 60+20+20 P.M: 24+8+8

Credit Hrs: 3Hrs

E-Commerce [BIT403]
Course Objective
i.
The main objective of this course is to provide basic concepts of E-commerce and its components, process of developing and implementing E-commerce systems.
Course Description

This course covers the fundamental concepts of E-commerce and E-business models, E-commerce security, e-commerce payment systems, e-commerce catalogs, e-commerce marketing and search engine optimization.

S1:Introduction[4]
1
E-commerce, E-business, Trends in E-commerce, Unique Features of E-commerce, Types of E commerce: B2C, B2B, C2B, C2C, Mobile E-Commerce, Social E-commerce, Local E-commerce, Pure vs. Partial E-commerce; History of E-commerce: Invention, Consolidation, Reinvention; Understanding E-commerce: Technology, Business, and Society Perspectives; Challenges in E commerce, Status of E-commerce in Nepal
S2:E-commerce Business Models[8]
1
Business Model, Key Elements of Business Model, Raising Capital for Business Model: Seed Capital, Elevator Pitch, Incubators, Angel Investors, Venture Capital Investors, Crowdfunding; B2C Business Models: E-tailer, Community Provider, Content Provider, Portal, Transaction Broker, Market Creator, Service Provider; B2B Business Models: Net Market Places (E distributer, E-procurement, Exchanges, Industry Consortia), Private Industrial Networks; Electronic Data Interchange (EDI), EDI Layered Architecture, EDI in E-commerce, E-commerce and Industry Value Chain, Firm Value Chain, Firm Value Web, Case Studies of Global and Local E-commerce Systems
2
Case Study of Global and Local E-commerce Service Providers
S3:E-Commerce Security[8]
1
E-commerce Security, E-commerce Security Environment, Dimensions of E-commerce Security: Integrity, Nonrepudiation, Authenticity, Confidentiality, Privacy, Availability; Security Threats in E-commerce: Malicious Code, Potentially Unwanted Programs, Phishing, Hacking, Cyber vandalism and Hacktivism, Data Breaches, Credit Card Fraud, Identity Fraud, Spoofing, Pharming, and Spam, Sniffing and Man-in-The-Middle Attacks, DOS and DDOS Attacks, Insider Attacks, Social Network Security Issues, Mobile Platform Security Issues, Cloud Security Issues, IOT Security Issues; Achieving E-commerce Security: Cryptography, Digital Envelopes, Digital Certificates and Public Key Infrastructure, SSL, TLS, HTTPS, VPNs, Firewalls, Intrusion Detection and Prevention, Antiviruses; E-commerce Security Plan, Laws, Government and Public Policies, Electronic Transaction Act of Nepal
S4:E-commerce Payment Systems[8]
1
E-payment System, Online Credit Card Transactions, Online Stored Value Payment System, Mobile Payment Systems, Blockchain and Cryptocurrencies, Electronic Billing Presentment and Payment: Biller Direct, Online Banking, Consolidator, Mobile; Auctioning in E-commerce (English, Dutch, Vickery, Double), SET Protocol, Features of SET, Participants in SET, Card Holder Registration, Merchant Registration, Purchase Request, Dual Signature, Payment Authorization, Payment Capture; Status of E-Payment Systems in Nepal, Case Studies of Global and Local Payment Systems
S5:Building E-commerce System[5]
1
E-commerce Website/Software, Building Catalogs: Static, Dynamic, Building Shopping Cart, Transaction Processing, Development of E-commerce Website/Software: Databases, Application Programs, Integration with ERP Systems, Integration with Payment Gateways, Using Open Source CMS for Development of E-commerce Applications, Hosting E-commerce Website
S6:E-Commerce Marketing and Advertising[7]
1
Internet Audience and Consumer Behavior, Consumer Behavior Models, Online Purchase Decision; Online Advertisement, Ad Targeting, Search Engine Marketing and Advertising, Display Ad Marketing, E-mail Marketing, Affiliate Marketing, Viral Marketing, Lead Generation Marketing, Social, Mobile and Local Marketing, Multi-Channel Marketing; Costs and Benefits of Online Marketing: Online Marketing Metrics Lexicon, Costs of Online Advertising, Pricing Models for Online Advertisements; Social Marketing Process, Facebook Marketing: Features and Tools; Twitter Marketing: Features and Tools;Pinterest Marketing: Features and Tools; Location Based Marketing Tools
S7:Optimizing E-commerce Systems[5]
1
Search Engine Optimization, Working mechanism of Search Engines, On Page SEO, Off Page SEO, Page Ranks, Using Google Analytics, Social Media Analytics, Recommendation Systems: Collaborative, Content Based, Use of Recommendation Systems in E-commerce
References
1.
Kenneth C. Laudon and Carol GuercioTraver, E-commerce Business Technology Society, Pearson, 17th Edition, 2022
2.
Electronic Transaction ACT of Nepal
3.
SET Secure Electronic Transaction Specification Book 1: Business Description
4.
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce A Managerial and Social Networks Perspective, Springer
5.
Gary P. Schneider, Electronic Commerce, Course Technology, Cengage Learning
6.
Colin Combe, Introduction to E-business Management and strategy, Elsevier
7.
Dave Chaffey, E-Business & E-Commerce Management Strategy, Implementation And Practice, Pearson
8.
Cristian Darie and EmilianBalanescu, Beginning PHP and MySQL E-Commerce From Novice to Professional, Apress
9.
Cristian Darie and Karli Watson, Beginning ASP.NET E-Commerce in C# From Novice to Professional, Apress
10.
Larry Ullaman, Effortless E-commerce with PHP and MySQL, New Riders
11.
Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola foreword by John Battelle, The Art of SEO: Mastering Search Engine Optimization, O‟Reilly
12.
Adam Clarke, SEO Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
13.
Charu C. Aggrawal, Recommender Systems, Springer
Labrotary Work
The laboratory work includes developing E-commerce websites. The students are highly encouraged to use server side and client side scripting for developing the websites with functions including product list, product search, product category, shopping cart, order history, wish list, checkout, and payment. Students can also use open source ecommerce CMS frameworks and configure them to simulate e-commerce systems. Additionally, the laboratory work includes using SEO tools like Google Analytics, Facebook Analytics, and Twitter Analytics.