Tribhuwan University

Institute of Science and Technology

Model

Bachelor Level / Fourth Year / Seventh Semester / Science

Bachelors in Information Technology (BIT403)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
What is EDI? Describe about the EDI layered architecture. How EDI is used in E-commerce?[10]
2.
What is Secured Electronic Transaction (SET) Protocol? List the features of SET. Discuss the SET participants.[10]
3.
What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?[10]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
Differentiate e-commerce from e-business with examples. [5]
5.
What is cryptocurrency? How blockchain is used in cryptocurrency? [5]
6.
Describe confidentiality, integrity and availability in e-commerce security. [5]
7.
What is a catalog in e-commerce? How are catalogs created? [5]
8.
How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools? [5]
9.
Define recommendation system? Discuss the significance of recommendation systems in e-commerce? [5]
10.
How provisions relating to digital certificates are defined in the electronic transaction act of Nepal? [5]
11.
Discuss status of e-commerce in Nepal. [5]
12.
How industry value chain differ from firm value chain? [5]