StudyNp | BIT Seventh Semester – 2081 Question for E-Commerce

Tribhuwan University

Institute of Science and Technology

2081

Bachelor Level / Fourth Year / Seventh Semester / Science

Bachelors in Information Technology (BIT403)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.

[2*10=20]

What is business model? Discuss various ways of raising capital for business model.[10]

What is multi-channel marketing? How important is viral marketing in E-business? Explain the social marketing process.[10]

Explain about the SET participants. Discuss the status of E-payment system in Nepal.[10]

Section B

Short Answers Questions

Attempt any Eight questions.

[8*5=40]

Differentiate Mobile E-commerce from Social E-commerce. [5]

What is significance of EDI in E-business? Explain the EDI layers. [5]

What is non-repudiation? How sniffing and spoofing are harmful to E-commerce transactions? [5]

Summarize the sections and sub sections mentioned in electronic transaction act of Nepal. [5]

Explain how online credit card transaction system works. [5]

Describe the steps of building E-commerce website. [5]

10.

Consider you are hired as a digital marketing analyst for meroghar.com which sells various products. Now explain various location based marketing tools that you can use for meroghar.com. [5]

11.

Being a SEO analyst, how can you perform on-page SEO of an E-commerce website? [5]

12.

How recommender systems are supporting cross selling and upselling in E-commerce? [5]