Tribhuwan University

Institute of Science and Technology

2082

Bachelor Level / Fourth Year / Seventh Semester / Science

Bachelors in Information Technology (BIT403)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
Define business model. Describe the approaches for raising capital for business model.[10]
2.
What is importance of non-repudiation in e-commerce security? How it can be enforced? Explain the security mechanisms used to secure an e-commerce system.[10]
3.
'What are the SET participants? Explain how dual signature is used in SET protocol? Explain the purchase request operation in SET. 'What are the SET participants? Explain how dual signature is used in SET protocol? Explain the purchase request operation in SET. [10+0]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
Discuss different types of e-commerce based on transaction parties. [5]
5.
Define consumer behavior models? Why is it essential to address the models in e-commerce marketing? [5]
6.
Explain the EDI layered architecture. [5]
7.
Summarize the issues mentioned chapters of electronic transaction act of Nepal. [5]
8.
Explain the different types of electronic payment system. [5]
9.
How can you build static and dynamic catalogs in an e-commerce system? [5]
10.
What is search engine marketing? Differentiate affiliate marketing from viral marketing. [5]
11.
Consider you are working as an SEO expert, now explain the possible ways of doing off-page SEO of an e-commerce website. [5]
12.
How can you implement collaborative filtering approaches for recommending products in an e-commerce system?' [5]