Questions
Syllabus
Qns. By Syllabus

Semester

Subject

Year

Tribhuwan University

Institute of Science and Technology

2080

Bachelor Level / Fourth Year / Seventh Semester / Science

Bachelors in Information Technology (BIT403)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
What is E-commerce? Discuss the key elements of the E-commerce Business Model.[10]
2.
What is a dual signature? How is the dual signature generated? Describe the payment authorization in SET.[10]
3.
Define social, mobile and local marketing. How are the completion rate and skip rate used in video ad marketing?[10]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
Discuss E-commerce history with respect to innovation, consolidation and reinvention. [5]
5.
How can capital be raised for a business model? Explain. [5]
6.
Describe integrity, nonrepudiation and confidentiality in E-commerce security. [5]
7.
Discuss the security threats in E-commerce. [5]
8.
Explain the process of E-payment using online credit card transactions. [5]
9.
How can you use open source CMS for developing E-commerce applications? [5]
10.
Discuss the Pinterest marketing tools. [5]
11.
What is a recommendation system? Differentiate collaborative filtering from content based filtering. [5]
12.
What is a page rank? How can you do search engine optimization to improve page rank? [5]