Questions
Syllabus
Qns. By Syllabus

Semester

Subject

Year

Tribhuwan University

Institute of Science and Technology

2078

Bachelor Level / Third Year / Sixth Semester / Science

B.Sc in Computer Science and Information Technology (CSC381)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
What is e-commerce business model? Describe the key elements of e-commerce business model.[10]
2.
What are the security threats in e-commerce? How client server and data transactions securities are maintained in e-commerce?[10]
3.
What is e-payment? Discuss how credit card transactions, electronic checks and stored value payment system work. Mention their pros and cons.[10]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
Describe the factors that make U-commerce different from M-commerce? [5]
5.
What is industry value chain? Mention the generic players in the value chain. [5]
6.
What is digital wallet? How it works? [5]
7.
What is a catalog in e-commerce application? How can you create catalogs? [5]
8.
Define malicious code. How the potentially unwanted programs like adware and spyware work? [5]
9.
Discuss different pricing models for online advertisements. [5]
10.
How facebook exchanges, reaction buttons and sponsored message are used for social marketing and advertisement. [5]
11.
What is Search Engine Optimization (SEO)? How on page SEO can be done? [5]
12.
How content based and collaborative filtering approaches are used for product recommendation in e-commerce? [5]