Questions
Syllabus
Qns. By Syllabus

Semester

Subject

Year

Tribhuwan University

Institute of Science and Technology

2079

Bachelor Level / Third Year / Sixth Semester / Science

B.Sc in Computer Science and Information Technology (CSC381)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
Explain different types of B2C business models with examples.[10]
2.
Why it is essential to enforce security in e-commerce? Discuss the different dimensions of e-commerce security from consumer and merchant perspectives.[10]
3.
Describe how electronic payments are done using digital cash, e-checks, and electronic billing presentment and payment systems. List their advantages and disadvantages.[10]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
How pure e-commerce differs from partial e-commerce? Support your answer with proper examples. [5]
5.
Describe firm value chain and form value web. Mention their significance in e-commerce. [5]
6.
Why is it important to build catalogs in e-commerce systems? How static catalog differs from dynamic catalog? [5]
7.
What is identity theft? How spoofing and pharming can impact e-commerce trades? [5]
8.
Describe how rich pins, promoted pins and cinematic pins are used in Pinterest Marketing? [5]
9.
Discuss the concepts behind the online marketing metrics like impressions, Click-through rate, and page views. [5]
10.
Why it is essential to perform Search Engine Optimization (SEO)? How off page SEO can be done? [5]
11.
What is the significance of doing Google analytics and social media analytics in e-commerce? How they are done? [5]
12.
How auctioning is done in e-commerce? Discuss different types of auctioning. [5]