Questions
Syllabus
Qns. By Syllabus

Semester

Subject

Year

Tribhuwan University

Institute of Science and Technology

2080

Bachelor Level / Third Year / Sixth Semester / Science

B.Sc in Computer Science and Information Technology (CSC381)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage?[10]
2.
What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET.[10]
3.
What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?[10]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
What are some of the factors driving the growth of social e-commerce? [5]
5.
What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example. [5]
6.
What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce. [5]
7.
What is catalog in e-commerce? How are catalogs created? [5]
8.
What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce? [5]
9.
What is social engineering? How access control mechanisms are used in e-commerce for authorization? [5]
10.
How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools? [5]
11.
What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based? [5]
12.
How provisions relating to digital certificates are defined in the electronic transaction act of Nepal? [5]