What is a catalog in e-commerce application? How can you create catalogs? [5]

Discuss different pricing models for online advertisements. [5]

How facebook exchanges, reaction buttons and sponsored message are used for social marketing and advertisement. [5]

What is e-commerce business model? Describe the key elements of e-commerce business model. [10]

Describe the factors that make U-commerce different from M-commerce? [5]

What is industry value chain? Mention the generic players in the value chain. [5]

What is e-payment? Discuss how credit card transactions, electronic checks and stored value payment system work. Mention their pros and cons. [10]

What is digital wallet? How it works? [5]

What is Search Engine Optimization (SEO)? How on page SEO can be done? [5]

How content based and collaborative filtering approaches are used for product recommendation in e-commerce? [5]

What are the security threats in e-commerce? How client server and data transactions securities are maintained in e-commerce? [10]

Define malicious code. How the potentially unwanted programs like adware and spyware work? [5]