What are the basic elements to be considered while developing an e-commerce website? [5]
Digital Marketing
1.
What is digital marketing? Why is it essential in e-commerce? How do marketing metrics like click-through rate, bounce-back rate and conversion rate influence E-mail marketing? [10]
2.
How social marketing, mobile marketing and local marketing are used in e-commerce to promote business. [5]
E-commerce Business Model
1.
What is B 2 B e-commerce? Discuss various B 2 B business models. [10]
2.
How are exchanges different from industry consortiums? [5]
Electronic Payment System
1.
What is an e-payment system? How do online credit card transactions work? [5]
Introduction
1.
What does omni-channel mean in terms of e-commerce presence? Justify with an example. [5]
Optimizing E-commerce Systems
1.
Describe the working mechanism of search engines. [5]
Security in E-Commerce
1.
What is a dual signature? Describe the dual signature operations? How is dual signature used during purchase request operation of SET protocol? [10]
2.
How cryptography and hash functions are used in e-commerce to ensure security. [5]
3.
What is adware? How is the SSL protocol used in e-commerce? [5]
4.
Briefly explain the electronic transaction act of Nepal. [5]