Why is it important to build catalogs in e-commerce systems? How static catalog differs from dynamic catalog? [5]
2.
How auctioning is done in e-commerce? Discuss different types of auctioning. [5]
Digital Marketing
1.
Describe how rich pins, promoted pins and cinematic pins are used in Pinterest Marketing? [5]
2.
Discuss the concepts behind the online marketing metrics like impressions, Click-through rate, and page views. [5]
E-commerce Business Model
1.
Explain different types of B2C business models with examples. [10]
2.
Describe firm value chain and form value web. Mention their significance in e-commerce. [5]
Electronic Payment System
1.
Describe how electronic payments are done using digital cash, e-checks, and electronic billing presentment and payment systems. List their advantages and disadvantages. [10]
Introduction
1.
How pure e-commerce differs from partial e-commerce? Support your answer with proper examples. [5]
Optimizing E-commerce Systems
1.
Why it is essential to perform Search Engine Optimization (SEO)? How off page SEO can be done? [5]
2.
What is the significance of doing Google analytics and social media analytics in e-commerce? How they are done? [5]
Security in E-Commerce
1.
Why it is essential to enforce security in e-commerce? Discuss the different dimensions of e-commerce security from consumer and merchant perspectives. [10]
2.
What is identity theft? How spoofing and pharming can impact e-commerce trades? [5]