What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example. [5]
2.
What is catalog in e-commerce? How are catalogs created? [5]
Digital Marketing
1.
What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing? [10]
2.
How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools? [5]
E-commerce Business Model
1.
What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage? [10]
Electronic Payment System
1.
What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET. [10]
2.
What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce. [5]
Introduction
1.
What are some of the factors driving the growth of social e-commerce? [5]
Optimizing E-commerce Systems
1.
What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based? [5]
Security in E-Commerce
1.
What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce? [5]
2.
What is social engineering? How access control mechanisms are used in e-commerce for authorization? [5]
3.
How provisions relating to digital certificates are defined in the electronic transaction act of Nepal? [5]