Bachelors Level/Fourth Year/Seventh Semester/Science bit/seventh semester/e-commerce/syllabus wise questions

Bachelors In Information Technology

Institute of Science and Technology, TU

E-Commerce (BIT403)

Year Asked: 2080, syllabus wise question

Building E-commerce System
1.
How can you use open source CMS for developing E-commerce applications? [5]
E-commerce Business Models
1.
What is E-commerce? Discuss the key elements of the E-commerce Business Model. [10]
2.
How can capital be raised for a business model? Explain. [5]
E-Commerce Marketing and Advertising
1.
Define social, mobile and local marketing. How are the completion rate and skip rate used in video ad marketing? [10]
2.
Discuss the Pinterest marketing tools. [5]
E-commerce Payment Systems
1.
What is a dual signature? How is the dual signature generated? Describe the payment authorization in SET. [10]
2.
Explain the process of E-payment using online credit card transactions. [5]
E-Commerce Security
1.
Describe integrity, nonrepudiation and confidentiality in E-commerce security. [5]
2.
Discuss the security threats in E-commerce. [5]
Introduction
1.
Discuss E-commerce history with respect to innovation, consolidation and reinvention. [5]
Optimizing E-commerce Systems
1.
What is a recommendation system? Differentiate collaborative filtering from content based filtering. [5]
2.
What is a page rank? How can you do search engine optimization to improve page rank? [5]