How can you build static and dynamic catalogs in an e-commerce system? [5]
3.
How can you implement collaborative filtering approaches for recommending products in an e-commerce system?' [5]
E-commerce Business Models
1.
Define business model. Describe the approaches for raising capital for business model. [10]
2.
Discuss different types of e-commerce based on transaction parties. [5]
3.
Define consumer behavior models? Why is it essential to address the models in e-commerce marketing? [5]
E-Commerce Marketing and Advertising
1.
What is search engine marketing? Differentiate affiliate marketing from viral marketing. [5]
E-commerce Payment Systems
1.
Explain the different types of electronic payment system. [5]
E-Commerce Security
1.
What is importance of non-repudiation in e-commerce security? How it can be enforced? Explain the security mechanisms used to secure an e-commerce system. [10]
2.
'What are the SET participants? Explain how dual signature is used in SET protocol? Explain the purchase request operation in SET. 'What are the SET participants? Explain how dual signature is used in SET protocol? Explain the purchase request operation in SET. [10+0]
3.
Summarize the issues mentioned chapters of electronic transaction act of Nepal. [5]
Optimizing E-commerce Systems
1.
Consider you are working as an SEO expert, now explain the possible ways of doing off-page SEO of an e-commerce website. [5]