What is significance of EDI in E-business? Explain the EDI layers. [5]
2.
Describe the steps of building E-commerce website. [5]
E-commerce Business Models
1.
What is business model? Discuss various ways of raising capital for business model. [10]
2.
Differentiate Mobile E-commerce from Social E-commerce. [5]
E-Commerce Marketing and Advertising
1.
What is multi-channel marketing? How important is viral marketing in E-business? Explain the social marketing process. [10]
2.
Consider you are hired as a digital marketing analyst for meroghar.com which sells various products. Now explain various location based marketing tools that you can use for meroghar.com. [5]
E-commerce Payment Systems
1.
Explain about the SET participants. Discuss the status of E-payment system in Nepal. [10]
2.
Explain how online credit card transaction system works. [5]
E-Commerce Security
1.
What is non-repudiation? How sniffing and spoofing are harmful to E-commerce transactions? [5]
2.
Summarize the sections and sub sections mentioned in electronic transaction act of Nepal. [5]
Optimizing E-commerce Systems
1.
Being a SEO analyst, how can you perform on-page SEO of an E-commerce website? [5]
2.
How recommender systems are supporting cross selling and upselling in E-commerce? [5]